Possible uses of mobile apps

Mobile applications are essential in a competitive business environment: suitable apps offer a competitive advantage over competitors and create added value for partners and end customers. Mobile apps have a variety of possible uses in both B2B and B2C and complement the corporate website .

B2B mobile apps in the business environment

• Internal & external communication : communication platform for exchanging information with one another or the entire company
• Efficient workflows : optimization and monitoring of business processes. Control of the workflow between the company, suppliers and customers within the entire value chain
• Automation : Time savings through the automation of standard processes. e.g. automated location and time recording
• Sales support: Access to current customer, product and sales data - anytime, anywhere
• Knowledge management : anytime and anywhere access to company know-how and information from the intranet

B2C mobile apps for end customers

• Mobile shopping : marketplaces for mobile e-commerce via apps, responsive or mobile web shops
• Cross-platform commerce : Seamless shopping experience across all channels and devices
• Order processing: digital offer preparation and acceptance (e.g. from insurance and financial services)
• Location-based services : Provide your customers with personalized advertising, marketing or product information based on their location
• Customer self-administration : Customers can maintain their data themselves.

Technologies

Progressive Web Apps

A progressive web app or PWA is application software that uses technologies such as HTML, CSS and JavaScript and looks and works like a native app .